We Transform Lives
As the lead designer for the initiative to promote the strategic plan, my role was to conceptualize and execute a design that resonated with the university’s mission of transforming lives. Drawing inspiration from UMSL’s core values and the transformative impact it has on its students, faculty, and the broader community, I crafted a design that prominently featured the word “LIVES.”
Extending the Mission Statement
Building upon the transformative narrative established through the installation of the decals on three prominent university buildings, the campaign extended its reach and impact through banners installed in the student center and posters throughout the campus buildings. Each piece displays the core values of the strategic plan. The indoor banners and posters display a powerful image of students representing the core values.
Strategic Plan
UMSL’s strategic plan is a comprehensive roadmap that outlines the institution’s goals and initiatives for the upcoming years, designed to propel it toward excellence in education, research, and community engagement. The strategic plan booklet embodies the university’s vision with its clean design, incorporating the university’s colors and logo to evoke a sense of pride and identity.
