UMSL Day
Open House, providing visitors with an engaging and informative experience.
Streamlining Information
UMSL Day serves as the University of Missouri–St. Louis’s
bi-annual open house for admitted and prospective students. My role in the marketing of this event included; creative direction, producing website conception, digital ads for multiple social media outlets, and printed promotional materials.
Flexible Site Design and Development
The site needed to integrate various content types and features across their website seamlessly. Here are some of the key achievements of the project:
- Content Strategy: Streamlined the foundation’s content approach, eliminating duplication and creating a cohesive content strategy across the site.
- Resource Library: Transforming resource library required a unique solution: BYO (Build Your Own) components. This approach allowed elements of the PDFs to be integrated into HTML designs. From tables and related content to accordions, the flexibility in design elements greatly improved the user experience.
