Campus Preview

An event campaign and registration experience designed
to increase attendance and simplify signups for prospective
students and families.

Role

Solo Designer

Deliverables

Print + Digital Design

Overview

UMSL Day is the University of Missouri–St. Louis’s bi-annual open house for admitted and prospective students. Designed to encourage attendance and family participation, the campaign centered around a one-page registration website supported by social media advertising and print promotions.

Built to Inform and Convert

The project focused on increasing awareness and simplifying registration for prospective students and families by creating a one-page experience with clear navigation, fast signup access, and mobile-friendly event information.

Built to Convert

Registration is visible immediately with clear calls-to-action that reduce steps and improve signups.

Clear Information

Schedules, FAQs, and campus details are organized for quick scanning and easy decision making.

Mobile Friendly

Designed for mobile-first users arriving from social media with layouts optimized for scrolling.

Flexible System

Assets and layouts are designed to scale across future events, social campaigns, and print.

A One-Page Experience That Guides and Converts

The experience was designed to help prospective students and families quickly understand what to expect from UMSL Day while keeping registration simple and accessible. Content was organized into clear sections that guided visitors through schedules, academic opportunities, campus information, FAQs, and event details without overwhelming the experience. The layout prioritized fast scanning, strong calls-to-action, and mobile-friendly navigation to support users arriving from social media, email campaigns, and digital advertising.

Mobile Experience

Easy to navigate, fast to scan, and simple to register, anytime, anywhere.

Campaign System

A cohesive visual identity built to stand out across social, digital, and video placements.