Campus Preview Day
Campus Preview
Event campaign and registration experience spanning web, social, print,
and billboards for UMSL Campus Preview Day.
Overview
UMSL Campus Preview Day is one of the university’s most important recruitment touchpoints.
Prospective students and their families show up to get a real feel for campus, ask questions, and decide if this is the right place for them. The page they landed on before should have matched that energy. It didn’t.
Registration was handled through Slate CRM, so the infrastructure was already there. The opportunity was in the experience around it: a single page that could inform, excite, and convert in one scroll.
Built for every screen
The mobile experience was designed alongside the desktop, not retrofitted after. Every section works at thumb-scroll speed with clear hierarchy and a registration form built for small screens.
A visual identity built to travel
The landing page was one piece of a larger campaign. The same visual system extended across social media, digital ads, print flyers, and billboards, giving Preview Day a consistent presence whether a prospective student saw it on a billboard driving through St. Louis, shared by a friend on Instagram, or handed a flyer on campus.
Every asset was built from the same foundation: bold typography, UMSL’s brand colors, and photography that shows real campus life. Cohesive enough to be recognizable across every format, flexible enough to work at any scale.
