WellPath Foundation
WellPath Foundation
Advancing patient advocacy and healthcare policy
Streamlining Information for Better Access
As the sole UI/UX designer on this project, my role was to rethink how WellPath Foundation communicates with the people who need them most the patients, caregivers, and advocates navigating a complicated healthcare system. That meant improving accessibility, organizing content so it’s actually findable, and designing an experience that makes it easy for visitors to understand what WPF does and take action.
The previous site had real usability problems. Key resources were buried inside PDFs. Content was scattered without a consistent structure. And the visual design didn’t reflect the credibility and warmth of the organization behind it. Visitors were leaving without finding what they came for.
Built Around Real People
I started by getting clear on who this site actually serves. WellPath’s audience is not one person. It is a caregiver researching insurance options at midnight, an advocate looking for a specific resource to share, a donor deciding whether this organization is worth their trust. From there, the work broke into four areas:
- Reorganized information architecture to reduce duplication and create a clearer path from understanding WPF’s mission to taking action
- Converted PDF-based resources into flexible HTML layouts with a multi-factor filtering system by topic, audience, and resource type
- Built a visual design system grounded in WellPath’s identity, WCAG 2.1 A compliant, with patient and caregiver voices at the center
- Collaborated closely with the developer, handing off a complete design system as a single source of truth for the build
A Site That Matches the Work
The redesigned site is cleaner, more accessible, and built to stay that way. The team can publish new stories, add podcasts, and update action alerts without touching code. Advocates can find what they need without digging.
