We Transform Lives
We Transform Lives
University Strategic Plan Campaign
Overview
“We Transform Lives” is the core message behind the University of Missouri–St. Louis and reflects the university’s commitment to student success, community impact, and expanding opportunity across the region.
This project focused on building a cohesive campaign system that could scale across both print and campus environments. I designed the strategic plan publication and extended the same branding approach into large-scale environmental graphics throughout campus, creating a more unified experience across every touchpoint.
Building Graphics
The campaign expanded into the campus environment through large-scale exterior graphics designed for visibility, readability, and impact. The layouts use bold typography and focused messaging to communicate clearly at an architectural scale.
Indoor
Interior graphics carried the campaign further into shared campus spaces, helping reinforce the university’s message through banners, displays, and wayfinding-inspired environmental applications.
Strategic Plan
I designed the strategic plan publication from concept through production, creating a structured layout system that organizes complex content while remaining approachable and easy to navigate. Typography, photography, and pacing were carefully balanced to create a consistent reading experience across the publication.
