Campus Spirit, Illustrated

I was tasked with creating a sticker series that students would actually want to keep. The stickers were handed out at campus events and given to students who participated in short social media videos, so they needed to feel like something worth earning, not just branded giveaways.

I illustrated the full set within UMSL’s brand guidelines, finding the personality within the constraints. Each design references something recognizable on campus while staying bold enough to read at sticker size and consistent enough to work as a set.