We Transform Lives

As the lead designer for the initiative to promote the strategic plan, my role was to conceptualize and execute a design that resonated with the university’s mission of transforming lives. Drawing inspiration from UMSL’s core values and the transformative impact it has on its students, faculty, and the broader community, I crafted a design that prominently featured the word “LIVES.”

Large banner on a brick building reads "We transform lives" with photos of three graduates; University of Missouri-St. Louis campus with autumn leaves in foreground.

Taking the Message Campus Wide

Building upon the transformative narrative established through the installation of the decals on three prominent university buildings, the campaign extended its reach and impact through banners installed in the student center and posters throughout the campus buildings. Each piece displays the core values of the strategic plan. The indoor banners and posters display a powerful image of students representing the core values.

Strategic Plan 

 

Large banner on a brick building reads "We transform lives" with photos of three graduates; University of Missouri-St. Louis campus with autumn leaves in foreground.
A worker in a lift installs a large banner reading "We transform lives. University of Missouri–St. Louis. UMSL" on the exterior of a brick building.
We Transform Live Vertical banner with Graduate Hugging other.